Lost Daze

A labor of love and passion being rewarded with my first F&F Sneaker.

After meeting founder and Creative Director Michael Abe during my time at AMIRI, I've worked with Michael to help develop the Lost Daze brand voice, expand the creative identity, and navigate the slow sustainable growth of an American luxury brand when everything else is a flash in the pan.

For over 6 years now, we have developed new and experimental e-commerce designs, served as creative sounding boards, and cultivated a truly unique brand identity.

I have worn many hats for the brand, including partnerships manager, wholesale sales representative, and digital director.

My personal favorite work is the one you see above, the ideation and design of a Friends & Family Converse Weapon Low. We were the first and still only collaborator to use the low top model of the shoe, and extensively challenged a great Converse team to help bring our unique material and trim visions to life. It is currently the rarest shoe I own, which is a cool little feather in my cap.