Don't overthink it. Shopify is the easiest way to sell your products online and we say that from a totally biased perspective. Our site is Shopify. Don't waste your time with extensive plugins or workarounds.

First-party data is the new social ads arbitrage (yuck). Having a killer email list with pretty emails is a must-do for your store. Klaviyo has the only native integration with Shopify and even lets you customize order confirmation emails.

Reviews are a crucial way to prove to people that your products aren't a scam. Okendo makes the process easy for both you and your customers. It also integrates with most other SaaS so you can show reviews in your email marketing, etc.